(Pronouns: he/him)
I’m an Experience Design Lead at CVS Health, with over a decade of experience creating inclusive research-driven solutions. Based in Boston, MA.
Case studies
A curated collection of my past work.
Password protected content
Case study passwords are on my résumé. Reach out if you encounter challenges reviewing my past work.
CVS HEALTH
CVS Caremark Mobile Network Operator identity verification
Increased multi-factor authentication sign in success rate by providing a self-service option.
CVS HEALTH
CVS Caremark date of birth multi-factor authentication alternative
Increased sign in success rates with a simpler, secure experience.
CVS HEALTH
CVS Caremark client customization experience
Reduced time to deployment while improving client relations with an in-house content management system.
JOHN HANCOCK INSURANCE
Insurance web application navigation redesign
Improved policyholder task completion rate with generative and evaluative research.
Recent writing
Essays and articles on strategy, process, and similar design topics. Thoughts and opinions are my own.
Principal Architect, Member-Facing Identity Management
CVS Health
“I worked with John on hammering out some new designs to support enabling phone+OTP login (passwordless) for our members. I have observed John to be an exceptionally thoughtful and patient person to work with. I am happy to have such a resource on the team who was very helpful in getting us to a solution for this problem. Well done my friend.”
1 out of 13
Senior UX Researcher
CVS Health
“John - This is a long time coming, but wanted you to know how incredibly impressed I am with your work and your work ethic. I admire the way you push us all in the most professional way, to truly think about all use cases in any given project. You always give 110% and it’s evident that your work is sincere, thoughtful, and top-notch. Also, thank you for making me feel like an important part of the team - I appreciate this more than you know! I look forward to working with you in the new year! #oneaccountherewecome”
2 out of 13
Senior UX Architect and Strategist
CVS Health
“I had the privilege of working closely with John Hurley on a mission-critical project unifying the login experience across our enterprise. His commitment to improving the user experience and his ability to iterate and refine the login process based on our shared vision was instrumental in our success. John is not only a highly skilled UX professional but also a great collaborator and leader. I wholeheartedly recommend John Hurley for UX leadership roles, especially on projects that require innovative thinking, strategic insight, and an unwavering commitment to exceptional user experiences.”
3 out of 13
Senior Accessibility Designer
CVS Health
“As an accessibility professional, I always enjoy seeing passion and advocacy grow in others. As I have worked with John over the past couple of years, his eagerness and thoughtfulness about accessibility considerations ring through his work. Not only does he seek feedback in making his own work accessible, he regularly sits in on others’ reviews for his own learning.
I am excited to see where John takes his accessibility journey. Passion can take people far, and John has that in spades.”
4 out of 13
Design Program Manager
CVS Health
”Working with John is always a pleasure. He is knowledgeable, action oriented, and always leads hist team with empathy and confidence. Despite the fact that we are no longer working together directly, I continue to reach out to him as a trusted source of product design information.”
5 out of 13
Senior Design Program Manager
CVS Health
“John is a fantastic partner. It’s a pleasure to work beside someone so tuned into creating simplicity aligning creative process and production operations. His involvement always seem to improve upon ideas and generate insightful feedback during team meetings and working sessions.”
6 out of 13
Domain Expert, Inclusive Design - Enterprise Experience Strategy
CVS Health
“I, and the whole Inclusive Design Team at CVS Health, recognizes John’s ongoing high level of commitment to accessible, inclusive design. His confident designs deliver thoughtful, inclusive experiences for all CVS customers. Thanks John!”
7 out of 13
Experience Designer
CVS Health
“John Hurley, is an outstanding Design Lead to work with. His vision, creativity, and commitment to excellence have made an impact [on] our design team. He has an ability to inspire and guide our team with clear and innovative ideas that are truly exceptional. John’s leadership is an invaluable asset to CVS Health and we are fortunate to have him part of the team!”
8 out of 13
Senior Design Manager, UI
CVS Health
“Thank you for being an incredible teammate during our long run together here at CVS! It was an honor and a pleasure to work with you and work together to support [our] team. I always enjoyed our morning syncs, collaborations, and seeing the incredible work that you did as well as the impressive detail, organization and guidance that you had during planning sessions and thought the PI’s. I have all the confidence in the world that you have many more successes in front of you and I am so excited to see all the amazing work you will do. Best of luck with your new team and I know our paths will cross [again] and look forward to future collaborations.”
9 out of 13
Director Pharmacy UX Strategy and Design
CVS Health
“John onboarded rapidly to Customer Relationship Management during PI3. He is an exemplary Experience Design Lead, working to join forces with Design and CRM team leadership to ensure design could function effectively in an embedded model moving into PI4.”
10 out of 13
Senior Manager, Experience Design
CVS Health
“John, thank you for being such a strong advocate for great design (and design process) on the Client Branding + Onboarding teams! You weathered a rocky transition on that team and were able to produce excellent designs in spite of those dramatic changes. I particularly appreciated your thoughtful approach to the “North Star Vision” for the admin console; I’m excited to see you share that at a future design guild. Keep up the good work John.”
11 out of 13
Senior Manager Content Strategy/Content Design
CVS Health
“John - Thank you for being an amazing Content Strategy advocate on the CRM team. You’ve made space for important content strategy inputs for C2C and tirelessly advocate for proper planning cadence in general. The team raves about you and truly appreciate your diligence.”
12 out of 13
Lead Architect
CVS Health
“Thank you for being such a great partner on client white label strategy with [the] Architecture team. Your cool and collective thought process is always a great addition to the team and is very much appreciated. Looking forward to continuing and doing more!”
13 out of 13
Speaking and accolades
CVS Health Hackathon Judge, July 2023
CVS Health Excellence Award, March 2023
Best Practices in Prototyping, May 2020
IDEO Cybersecurity Visuals Challenge Finalist, August 2019
8 Designers’ Tips for Better Visual Storytelling, October 2019
Well-b Hospital in the Home Exhibit Opening, September 2019
